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Unique VEEV MESH™ heating technology.
The result of science made right.

Three veev e-cigarette devices in gold, red and blue colours with flavour pods

A vape you can trust.

Science underpins every VEEV feature and innovation. For this and other PMI smoke-free products, we built a team of over 400 scientists and engineers, and collectively we’ve filed thousands of patents and invested billions in the development of our smoke-free alternatives.
Our unique VEEV MESH™ heating technology is designed in Switzerland, and it’s backed by over 6 years of rigorous scientific research and development. We’ve designed the MESH™ heater to remain in constant contact with the e-liquid, which delivers taste consistency so the last draw tastes as good as the first.

Smart technology.

The heater’s smart digital control detects when the e-liquid level is low and shuts off the device. This is designed to prevent overheating and any burnt taste, and to ensure it emits on average 95% lower levels of harmful chemicals compared to cigarettes*.

Important information: This does not necessarily equal a 95% reduction in risk. VEEV is not risk-free.

*Source: Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information on

Cross-section of VEEV flavour pod

Durable and stylish.

Milled from a single block of aluminium, it’s both stylish, and built to last.

woman’s hand holding a VEEV e-cigarette in grey

A battery that lasts.

Your VEEV device takes less than 30 minutes* to charge and you can continue using it while it charges. The charge also lasts a full day**, so you’re free to enjoy your vape without worrying about running out of battery.

Three veev e-cigarette devices in gold, red and blue colours with flavour pods

Want to know when VEEV launches?


Hands holding a black phone and a VEEV e-cigarette in gold
Smoke-free products are not risk-free. They contain nicotine, which is addictive. Smoke-free products are intended for adult use only. For more risk information, click here
This product contains nicotine and is addictive. This website is restricted to adult tobacco or nicotine users.
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