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Cookies Policy

This Cookies Policy sets out how we, Philip Morris Limited, as operator of this Website, use cookies and similar tracking technologies on our Websites to collect certain visitor information automatically. It explains how you can accept or refuse the cookies we serve and how you can find more information about cookies.

What are cookies?

Cookies are small text files that are placed on your computer when you visit a web site. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the web site owner (in this case, Philip Morris Limited) are called “first party cookies”. Cookies set by parties other than the web site owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the web site (like analytics, advertising and videos). The parties that set these third party cookies can recognize your computer both when it visits the web site in question and also when it visits certain other web sites.

Why do you use cookies?

We use cookies to collect certain information about the visitors to our Websites. This may include details of their computer's IP address, browser-type, and screen resolution, as well as certain behavioural or preference information, such as their language preferences or which pages they visited and for how long.

This information enables us to understand how visitors use our website and to provide them with enhanced website functionality. However, it is collected in a way that does not enable Philip Morris Limited to determine the actual identity of its visitors, unless they choose to provide this voluntarily.

What cookies do you use?

Types of cookies served through our web site and the purposes they perform are described in the table below:

Type of cookie Purpose What information is collected? How can I opt-out?
Required cookies Required cookies enable you to navigate the Websites and use its features, such as accessing secure areas of the Websites and using its services. Your IP address, browser information Because required cookies are essential to operate the Websites and the Services, there is no option to opt out of these cookies.
Performance cookies Used to improve the Website function and performance. Information about how you use our Website, including which pages you visit most often and if you receive error messages from certain pages. You can opt out of performance cookies using your browser settings.

You can manage your privacy and storage settings for flash cookies.
Functionality cookies All the Website to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features.

We use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our Website to personalize your visit.
Your IP address and preferences you indicate (e.g. language selection) Learn how to opt out of functionality cookies using your browser settings.

Note that opting out may impact the functionality you receive when using the Website.

Learn how to manage privacy and storage settings for Flash cookies.
Targeting or Advertising cookies Salesforce engages third parties to track and analyse usage and volume statistical information from individuals who visit the Website. IP addresses and other information from Web beacons on the Website, from emails, and on third party websites. To learn more about these and other advertising networks and their opt-out instructions, click here and here

To learn how to manage privacy and storage settings for Flash cookies, click here
Quantcast collects information sent to us by browsers that encounter our Tags, including, for example, browser type, browser time, time of access, screen resolution, IP address, referring site URL, current site URL, and search strings. Some information that Quantcast collects is configured by website publishers. Browser type, browser time, time of access, screen resolution, IP address, referring site URL, current site URL, and search strings. To learn more about our cookie policy, please click here.

Learn how to opt out of these cookies here.
Flashtalking’s platform uses various technologies to collect information, including cookies, web beacons, web storage, advertising device identifiers, and similar technologies. This helps indicate if an ad is effective for the advertiser, and helps the advertiser tailor messages, offers, recommendations, and promoted content to your preferences over time. The Flashtalking platform may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our Services and help perform a variety of functions, including delivering cookies, counting visits, and understanding usage. Browser and device information, Usage data, Click and Search Data and Location information. To learn more about our cookie policy, please click here.

Learn how to opt out of these cookies here.

Ignition One Cookies

IgnitionOne will profile visitors to the Sites. IgnitionOne’s Website Personalization technology leverages the IgnitionOne score that is a measurement, presented as a numeric value, of an individual’s ongoing engagement with the Sites (“Score”). This can be used to target individual Site visitors with a creative execution delivered via overlay on the Site, which may include various information relevant for the visitors to the Site. This may be rules-based, or a combination of rules and the Score.

See below for a full list of cookies used by Ignition One.

Show cookies

Do you serve targeted advertising?

No.  At this time, we do not serve any cookies through our Websites for targeted advertising purposes nor do we allow any third party to do this.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.

You can set or amend your web browser controls to accept or refuse cookies. As the ways in which you can do this vary from browser to browser, please visit your browser's help menu for further details. Please note that if you choose to reject cookies, doing so may impair some of our web site functionality.

Where Can I Get Further Information?

If you have any questions or comments about our Cookie Notice, please write to us at IQOS Cookies Policy Team, Philip Morris Limited, 10 Hammersmith Grove, London, W6 7AP.

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