Important Information

Good Conversion Practices for PMI’s Smoke-free Products

PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.

  1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
  2. Minors should not use tobacco or nicotine in any form.
  3. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.
  4. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.
  5. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke.
  6. We support our adult smoke-free product users in their journey to full conversion through education and guidance.
  7. For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently. 
  8. We inform consumers of all relevant safety information about our smoke-free products.

Safety Warnings & Instructions

Nicotine

  • VEEV now™ devices contain nicotine, which is addictive.
  • VEEV now™ is not risk-free. The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.
  • Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.
  • Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.
  • Nicotine-containing products should not be used during pregnancy or while breast-feeding.  If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.
  • Stopping smoking or switching to VEEV devices, or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).  
  • If you have questions about whether you should use VEEV now devices given an existing health condition, consult a health care professional.

Use of VEEV™ and VEEV now™

Do not modify or attempt to refill VEEV now in any way or add any substance to VEEV now devices Doing so may cause injury.

Do not use VEEV now device if it appears to be damaged, tampered with, broken, or leaking.

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.

Safety Warnings & Instructions for VEEV now.

VEEV now battery warnings:

VEEV now works with a sealed lithium-ion battery. Under normal circumstances, the battery is always sealed. However, if you notice any liquid leaks from the battery, please the following precautions:

  • If you ingest liquid from the battery, seek medical attention immediately. Do not attempt to induce vomiting and do not ingest any other liquids or foods. 
  • If you inhale vapor from the battery liquid, take some fresh air and seek medical attention.
  • If the liquid from the battery comes in contact your skin, wash the affected areas, even your hands, and do not touch your eyes.  
  • If the liquid from the battery comes in contact with your eyes, wash them immediately with plenty of water for 15 minutes and seek medical attention immediately.

WARNING

Risk of irritation

Avoid coming in contact with the liquid in your skin or eyes. If this comes to happen, take the following measures:

  • Skin contact: Wash the affected area immediately with soap and water.
  • Eye contact: Wash your eyes with plenty of water for several minutes.
  • Contaminated clothes: Wash your clothes before using them again.

Please read more on important information in FAQ here

Is using [VEEV now] / [VEEV] safe or risk-free?  No.

  • [VEEV now] / [VEEV] is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to VEEV is a better choice than continuing to smoke.
  • Is nicotine harmful?  Nicotine is addictive.  However, it is not the main cause of smoking related diseases.
  • How do you measure [VEEV now] emissions, which you claim are reduced on average by 99% compared to the smoke of cigarettes? We state that [VEEV now] / [VEEV] emits on average 99% lower levels of harmful chemicals compared to cigarettes. The percentage (99%) refers to the average reduction of 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. To this effect, we collect the cigarette smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) and for [VEEV now] the aerosol was generated using the CORESTA Recommended method (55 mL puff volume, 3 second puff duration, 30 second interval puff, until device end), using a comparison on a per puff basis.
  • What is the reference cigarette you refer to?  The reference cigarette is the cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. These research cigarettes are not commercially available to consumers.

You will find consumer communication around the website and in other touchpoints that come from the following sources for VEEV now:

VEEV now produces less smell than cigarettes.*
*95% agreement amongst 311 adult consumers in Canada, 2022.
As VEEV now produces less smell than cigarettes, it is less likely to bother people around you.*
*94% agreement amongst 311 adult consumers in Canada, 2022.
VEEV now does not leave bad odour.*
*91% agreement amongst 311 adult consumers in Canada, 2022.
VEEV now leaves virtually no smell compared to cigarettes.*
*88% agreement amongst 311 adult consumers in Canada, 2022.
VEEV now vapor dissipates more quickly than cigarette smoke.*
88% agreement amongst 311 adult consumers in Canada, 2022.
Consumers who switched to VEEV now say that their breath smells better than it did with cigarettes*.
*86% agreement amongst 311 adult consumers in Canada, 2022.
Consumers who switched to VEEV now feel more comfortable getting close to people than they did after smoking a cigarette.*
*85% agreement amongst 311 adult consumers in Canada, 2022.
Consumers who switched to VEEV now say that there is less unpleasant feeling and aftertaste left in their mouth compared to after having smoked a cigarette.*
*88% agreement amongst 311 adult consumers in Canada, 2022.
VEEV now leaves less lingering smell on hands, hair and clothes than cigarettes.*
95% agreement amongst 311 adult consumers in Canada, 2022.
VEEV now leaves less smell on furniture and fabric than cigarettes.*
95% agreement amongst 311 adult consumers in Canada, 2022.
VEEV now emits on average 99% lower levels of harmful chemicals compared to cigarettes.*
Important information: This does not necessarily equal a 99% reduction in risk. VEEV now is not risk-free.
Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
VEEV now emits significantly lower levels of harmful chemicals compared to cigarette smoke.*
Important information: VEEV now is not risk-free.
Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
VEEV now aerosol contains significantly fewer harmful chemicals compared to cigarette smoke.*
Important information: VEEV now is not risk-free.
“Fewer harmful chemicals” refers to the range of harmful chemicals which are not detected in the VEEV now vapor but are detected in the smoke of a reference cigarette.

You will find consumer communication around the website and in other touchpoints that come from the following sources for VEEV:

VEEV produces less smell than cigarettes.*
*Source Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
VEEV leaves less lingering smell than cigarettes.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
VEEV leaves less lingering smell on hands, hair and clothes than cigarettes.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
VEEV leaves less smell on furniture and fabric than cigarettes.*
*Source:  Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
As VEEV produces less smell than cigarettes, it is less likely to bother people around you.*
*Source:  Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
VEEV leaves virtually no smell compared to cigarettes.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
VEEV does not leave bad odor.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
VEEV vapor dissipates more quickly than cigarette smoke.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
After using IQOS VEEV, my breath smells better than it did with cigarettes.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
After using IQOS VEEV, I feel more comfortable getting close to people than I did after smoking a cigarette.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
After having used IQOS VEEV, there is less unpleasant feeling and aftertaste left in my mouth compared to after having smoked a cigarette.*
*Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.
IQOS VEEV leaves significantly less stains on teeth than cigarettes*.
Source: non-clinical laboratory study conducted in Switzerland with teeth and dental composite. Contrary to real world conditions, teeth were not exposed to other staining substances which may influence the results.
IQOS VEEV emits significantly lower levels of harmful chemicals compared to cigarettes.*
*Source: Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
IQOS VEEV vapor contains significantly fewer harmful chemicals compared to cigarette smoke.*
*Source: “Fewer harmful chemicals” refers to the range of harmful chemicals which are not detected in the IQOS VEEV vapor but are detected in the smoke of a reference cigarette.
IQOS VEEV uses smart digital controls designed to prevent overheating of the e-liquid, consistently ensuring a significant reduction in the levels of harmful chemicals compared to cigarettes.*
*Source: Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
IQOS VEEV emits on average over 95% lower levels of harmful chemicals compared to cigarettes.*
*Source: Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
VEEV produces less smell than IQOS with HEETS.*
*Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.
A majority of consumers agree that VEEV leaves virtually no smell compared to IQOS with HEETS.*
*Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.
A majority of consumers agree that VEEV leaves less lingering smell than IQOS with HEETS.*
*Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.
A majority of consumers agree that as VEEV produces less smell than IQOS with HEETS, it is less likely to bother people around you.*
*Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.