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Good Conversion Practices for PMI’s Smoke-free Products

PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.

  • Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and products containing nicotine.

  • Minors should not use tobacco or products containing nicotine.

  • Our smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.

  • We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.

  • Our smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke.

  • We support our adult smoke-free product users in their journey to full conversion through education and guidance.

  • For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently.

  • We inform consumers of all relevant safety information about our smoke-free products.

Safety warnings & instructions

Tobacco and Nicotine

  • VEEVTM pods used with VEEVTM devices, contain nicotine, which is addictive.

  • VEEV is not risk-free. The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.

  • Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.

  • Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.

  • Nicotine-containing products should not be used during pregnancy or while breast-feeding. If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.

  • Stopping smoking or switching to the use of VEEV and their respective VEEV pods, or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).

  • If you have questions about whether you should use VEEV given an existing medical condition, consult a health care professional.

Use of tobacco sticks and pods

  • Only use:

    VEEVTM with VEEVTM pods.

    Never use VEEV with other pods. Doing so may cause injury.

  • Do not modify or attempt to refill VEEV pods in any way or add any substance to VEEV pods. Doing so may cause injury.

  • Do not use VEEV if the VEEV pod appears to be damaged, tampered with, broken, or leaking.

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.

Safety and warning instructions for VEEV

Safety and warning instructions for VEEV pods

You will find consumer communication around the website and in other touchpoints that come from the following sources for VEEV products:

  • VEEV produces less smell than cigarettes.*
    *Source Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV leaves less lingering smell than cigarettes.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV leaves less lingering smell on hands, hair and clothes than cigarettes.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV leaves less smell on furniture and fabric than cigarettes.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • As VEEV produces less smell than cigarettes, it is less likely to bother people around you.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV leaves virtually no smell compared to cigarettes.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV does not leave bad odor.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV vapor dissipates more quickly than cigarette smoke.*
    *Source: Studies conducted in Ukraine with a total of 596 legal age smokers, heated tobacco product or e-cigarette users, December 2019 and August 2020.

  • VEEV leaves significantly less stains on teeth than cigarettes*.
    * Source: non-clinical laboratory study conducted in Switzerland with teeth and dental composite. Contrary to real world conditions, teeth were not exposed to other staining substances which may influence the results.

  • A majority of consumers agree that VEEV leaves virtually no smell compared to IQOS with HEETS.*
    *Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.

  • A majority of consumers agree that VEEV leaves less lingering smell than IQOS with HEETS.*
    *Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.

  • A majority of consumers agree that as VEEV produces less smell than IQOS with HEETS, it is less likely to bother people around you.*
    *Source: Studies conducted in Ukraine with a total of 294 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020.

You will find consumer communication around the website and in other touchpoints that come from the following sources for VEEV portfolio messages:

  • VEEV leaves significantly less stains on teeth than cigarettes*.
    * Source: non-clinical laboratory study conducted in Switzerland with teeth and dental composite. Contrary to real world conditions, teeth were not exposed to other staining substances which may influence the results.

  • VEEV produces less smell than cigarettes.*
    *Source: Study conducted in Ukraine with 405 legal age smokers, heated tobacco or e-cigarette users, December 2019 for VEEV.

  • VEEV leaves less lingering smell than cigarettes.*
    *Source: Study conducted in Ukraine with 596 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020 for VEEV.

  • VEEV leaves less lingering smell on hands, hair and clothes than cigarettes.
    *Source: Study conducted in Ukraine with 596 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020 for VEEV.

  • As VEEV produces less smell than cigarettes, they are less likely to bother people around you than cigarettes.
    *Source: Study conducted in Ukraine with 596 legal age smokers, heated tobacco or e-cigarette users, December 2019 and August 2020 for VEEV.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
  • English

Please enter your month and year of birth to confirm you are a smoker or user of nicotine or tobacco products over the age of 18.

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Sorry! This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our products such as electronic cigarettes and liquids containing nicotine, and we need your age to make sure that you are an adult in Italy who would otherwise continue to smoke or use nicotine products. Our electronic cigarettes and liquids containing nicotine are not an alternative to quitting and are not designed as cessation aids. They are not risk free. Nicotine is highly addictive. Only for use by adults and not recommended for those who do not smoke. Please visit the “Important”page of this website for further risk information.